Meet Sara Hayden

Alright – so today we’ve got the honor of introducing you to Sara Hayden. We think you’ll enjoy our conversation, we’ve shared it below.

Sara, thanks for joining us, excited to have you contributing your stories and insights. Let’s start with a story that highlights an important way in which your brand diverges from the industry standard.

I think sometimes we measure success by how many locations we have or everything we do. I’ve decided to be more purposeful in where my products are going to be. We are taking much closer looks at margins and net sales vs Gross. After a great run in grocery stores we realized how very little if any money we were making. So we had to make a very tough decision and stop that section of our business. More isn’t better if it’s costing you money!